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Business Analytics
by Joel R. Evans
Price :
Rs
699.00
Your Price :
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573.18
18
A balanced, holistic approach to understanding business analytics.
This book provides students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. Evans also shows students how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions.
Features
Provide the in-text features that aid in student understanding:
•Numbered Examples—these numerous, short examples appear throughout all chapters, illustrating key concepts and techniques.
•Analytics in Practice—this feature describes real applications in business.
•Learning Objectives—this feature lists the goals students should be able to achieve after studying the chapter.
•Key Terms—bolded within the text and listed at the end of each chapter, these words will assist students as they review the chapter and study for exams. Key terms and their definitions are contained in the Glossary at the end of the book.
•End-of-Chapter Problems and Exercises—these problems and exercises help to reinforce the material covered through the chapter.
•Integrated Case—this case encourages students to think independently and apply the tools at a higher level of learning.
•Data Sets and Excel Models—used in examples and problems and are available to students at pearsonhighered.com/evans.ISBN - 9789332536586
Pages : 656
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