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  Retail Management: A Strategic Approach, 11/e
 

Retail Management: A Strategic Approach, 11/E

by Barry Berman , Joel R. Evans , Mini Mathur

  Price : Rs 789.00
  Your Price : Rs 646.98
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  This book provides a strategic, decision-making approach that illustrates how retailers plan for and adapt to today`s changing and complex retail environment. Spread over eight parts, the book talks about supplier relations, retail life cycle, retailing information system, location planning, and elements involved in managing a retail business, merchandise management, and integrating and controlling strategy. From the very first chapter, the six steps used in developing and applying a retail strategy give students a comprehensive process to follow throughout the text as they learn about the mission, goals, consumer market, overall and specific activities, and control mechanisms that are involved in a successful retail strategy.
isbn-9788131733769
 


Pages : 680
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