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Marketing : Marketing in the 21st Century, 8th Edition

	Marketing : Marketing In The 21St Century, 8Th Edition by Joel R. Evans Ph.D. And Barry Berman Ph.D.
	Price : Rs 429.00
	Your Price : Rs 364.65

A mix of 40 short and long cases. AT&T, Amazon.com, Nestle and Xerox are some of the companies covered as case studies * A section on careers in marketing helps th learner plan his future. The appendix provides job titles and description, selected marke-ting career paths along with annual compensations. RElevant Job websites also listed * Each chapte provides web-sites you can use. Web exercises at the end of every chapte * Each chapte begins with cahpter objectives and goes on th tables figures a illustrations and short blurbs in the margins. A summary. key terms, review questions, discussion questions and web exercises and the chapter * The suplements pakag includes an instructor` Manual, an Exam view test Bak with 1,800 questions and over 500 Powerpoint slides. ISBN : 8177223828\ 9788177223767