0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
   MARKETING, 8e MARKETING IN THE 21st CENTURY BIZTAN
 

Marketing, 8E Marketing In The 21St Century Biztan

by Joel R.Evans & Barry Berman

  Price : Rs 399.00
  Your Price : Rs 339.15
Discount
15
Out of Stock
 
The text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you... Moreexpect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc. Table of contents : Part I: An Introduction to marketing in the 21st Century · Marketing Today · The Environment in which Marketing Operates · Developing and Enacting Strategic Marketing Plans · Information for Marketing Decisions Part 2: Broadening the Scope of Marketing · Societal, Ethical, and Consumer Issues · Global Aspects of Marketing · Marketing and the Internet Short cases, Comprehensive Case Part 3: Consumer Analysis: Understanding and Responding to Diversity in the MarketPlace · Final Consumers · Organizational Consumers · Developing a Target Market Strategy, Short cases Part 4: Product Planning · Basic Concepts in Product planning · Goods Versus Service Planning · Conceiving, Developing and Managing Products Short cases Part 5: Distribution Planning · Value Chain Management and logistics · Wholesaling · Retailing Short cases Part 6: Promotion Planning · Integrated Marketing Communications · Advertising and Public Relations · Personal Selling and Sales Promotion Part 7: Price Planning · Considerations in Price Planning · Developing and Applying a Pricing Strategy Short cases Part 8: Marketing Management · Pulling It All Together: Integrating and Analyzing the Marketing Plan....
ISBN : 9788177223828
 


Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
25%
On The Brink: Inside The Race To Stop The Collapse Of The Global Financial System
by Hank Paulson
15%
Socialist Economics. 3 Volumes
by NA
Rural Development & Planning Perspective
by Naidu, K. Munirathana
20%
Dynamics Of Modern Leadership, Bureaucracy And Administration
by N.P. Rao
20%
Banking In Japan ( 3 Vol Set ) ( Aprox Price )
by William Tsutsui
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection