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Marketing Management
by Joel R. Evans
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250.00
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212.50
15
This edition of Evans and Berman�s Marketing Management text continues its savvy transformation into a state-of-the-art multimedia package. The title, Marketing Management, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format.
The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, cases, career material, etc.
ISBN-13: 9788131508077
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