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Description:
Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals, 3rd edition, provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you:
• improve your writing skills
• think constructively before writing
• create a good report
• produce persuasive proposals
• use clear and distinctive language
• present numbers, graphs and charts effectively
Full of checklists, exercises and examples, How To Write Reports and Proposals is essential reading that will help you produce a convincing case with style.
Contents:
Introduction: pitfalls and opportunities
Chapter 1: What makes good business writing? • The hazards of communication • Pitfalls: serious, and very serious • Why have a report? • Readers’ expectations • The readers’ perspective • Powerful habits • Earning a reading • Inappropriate standard documents • Clear intention • Achieving absolute clarity • The rewards of excellence • A significant opportunity • Key points
Chapter 2: Creating a good report • Defining the report • Setting clear objectives • A sound structure • First, the beginning • The middle • Putting over the content • The end • After the end • Key points
Chapter 3: Preparing to write • Why this report? • Research prior to preparation • A systematic approach • Shaking off old habits • Key points
Chapter 4: The power of language • Cultivating an appropriate writing style • Readers’ expectations • Readers’ dislikes • The writer’s approach • Use of language • Making language work for you • Mistakes to avoid • Following the rules • Style • Technological dilution • Key points
Chapter 5: Making numbers clear • The nature of numbers and number ‘blindness’ • Action to avoid number blindness • Methods of presenting numbers clearly • The contribution of language • Key points
Chapter 6: Making proposals persuasive • A cumulative process • A key stage • Persuasive technique • The don’ts • The dos • Quotations versus proposals • Choice of format • Timing • Proposal content • Checklist • Covering letters • The presentation of proposals • Earn attention • Key points
Chapter 7: The contribution of layout and presentation • How the pages look • Graphic emphasis • The exhibits • Other options for inclusion • Overall packaging • Key points Afterword ISBN - 9780749467142
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Pages : 152
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