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Downturn, slowdown, economic wobble, recession - no matter what the substance of a change, or what it might officially be called, there are times when you know that things have changed, and for the worse. Forecasts become uncertain and less than encouraging. Columnists struggle to pin the blame on someone or something, whether the blanks, the government or some unstoppable international trend, and the only thing that matters for the moment is that you need to take action to maintain the viability of your business. At worst, survival becomes the name of the game.
Tough Tactics for Tough Times recognizes all of this and the need it prompts for fundamental review. Action is likely to be needed in all sorts of areas - marketing, management, finance, organization - and you may need to:
· cut costs;
· maintain markets and profitability;
· reorganize finances and personnel;
· change the way things are done in every area of operations.
Whatever your responsibility - the whole organization or just part of it - the best advice initially is to pause and consider and Tough Tactics for Tough Times is designed to help. It contains more than 50 areas to think about. Some might result in you making one significant change; others might prompt further review or a campaign of action. All can make a positive difference in difficult times when, to quote a famous retailer, "every little helps".
ISBN 9788175544772
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Pages : 190
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