Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Economics and Commerce

	Global Marketing, 2009 Ed by Kate Gillespie,Jean-Pierre Jeannet,H.David Hennessey
	Price : Rs 375.00
	Your Price : Rs 318.75

The concise book covers the essential concepts of global marketing with the aid of extensive real -life examples and cases. The book offers balanced coverage of developed and developed markets, including insights into the often overlooked markets of Africa, Latin America, and the Middle East. It features comprehensive coverage of current topics based on the authors’ extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. I. Understanding the Global Marketing Environment II. Analyzing Global Opportunities III. Developing Global Participation Strategies IV. Designing Global Marketing Programs V. Managing the Global Marketing Effort...
ISBN : 9788177227550

Pages : 640

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

GLOBAL MARKETING, 2009 ED
by KATE GILLESPIE,JEAN-PIERRE JEANNET,H.DAVID HENNESSEY

15%

International Marketing
by Kate Gillespie Jean-Pierre Jeannet H. David Hennessey

15%

Global Marketing 3rd Edition
by H. David Hennessey, Kate Gillespie

Books of Similar Interest

10%

Readings in Human Development (OIP)
by Fukuda-parr, Sakiko & Kumar, Shiva (eds)

25%

That Used To Be US: What Went Wrong with America And How It Can Come Back
by Thomas L. Friedman and Michael Mandelbaum

10%

West and Central India : Human Development Report (PB)
by NCAER

18%

The Economics of Contracts: Theories and Applications
by Glachant

10%

The Long View from Delhi: To Define the Indian Grand Strategy for Foreign Policy
by Admiral Raja Menon, Rajiv Kumar

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Global Marketing, 2009 Ed

by Kate Gillespie,Jean-Pierre Jeannet,H.David Hennessey