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International Marketing

	International Marketing by Kate Gillespie Jean-Pierre Jeannet H. David Hennessey
	Price : Rs 350.00
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Created specifically for undergraduate students, this concise text covers the essential concepts of international marketing with the aid of extensive real-life examples and cases. International Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

ISBN: 9788131511114

Pages : 428

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