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	Strategic Brand Management, 2/E(Creating And Sustaining Brand Equity Long Term) by Jean Noel Kapferer
	Price : Rs 395.00
	Your Price : Rs 355.50

The book deals with concept & practice of brand management in its totality. The new edition its packed with freshexamples and case studies of brands from throughout the world and pays particular attention to the development of global brand provides all marketing & brand managers of with a thorough understandign of the new rules of brand management and how to put them into practice. ISBN : 8175541091

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Strategic Brand Management, 2/E(Creating And Sustaining Brand Equity Long Term)

by Jean Noel Kapferer