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Services Marketing: Operation, Management & Strategy

	Services Marketing: Operation, Management & Strategy by Kenneth E. Clow, David L. Kurtz
	Price : Rs 279.00
	Your Price : Rs 237.15

The book eauips the readers with the relevant information and develops theskills necessary to understand and use of that unique skill * One of the authors Kenneth E. Clow has substantive hands-on experience in service industry * Concepts and theories explained in relation to how they directly apply to a service business and evey concept followed by a real world example * Every concept and theory counced in behavioural terms to make one understand how the idea impacts thinking * Eight comprehensive cases that can be used for term projects Each chapter also ends with a short case for in-class or small group discussions * The book uses a unique triangular method of positioning a service operation * The book uses a niques triangular method of politioning a service operation * Each chapter ends with discussion and critical thinking questions to pose challenging scenarios * Instructor`s Manual on Cd-Rom contains chapte overvies sample lesson plans chapter outlines/important topics, key terms in-class teaching ideas and sugestions. ISBN : 8177223763

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Services Marketing: Operation, Management & Strategy

by Kenneth E. Clow, David L. Kurtz