Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Economics and Commerce

SERVICES MARKETING, 2e OPERATION, MGT. (BIZTANTRA)

	Services Marketing, 2E Operation, Mgt. (Biztantra) by Kenneth E.Clow & David L.Kurtz
	Price : Rs 429.00
	Your Price : Rs 364.65

The book equips the readers with the relevant information and develops the skills necessary to understand and use of that unique skill. In this book, concepts and theories are explained in relation to how they directly apply to a service business and every concept is followed by a real-world example.... MoreThe book uses a unique triangular method of positioning a service operation. It contains eight comprehensive cases that can be used for term projects. Each chapter of this book ends with discussion and critical thinking questions to pose challenging scenarios. · Part I. The Foundation of Service Marketing · Part II. Managing the Service Outcome · Part III. Service Strategies ...
ISBN : 9788177223767

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

25%

Indo Ussr Trade And Economic Relations
by Goel, M. S.

Marketing Of Spices
by Armudy, Vigneshwara

How to Save Tax on Capital Gains
by R.N. Lakhotia,

15%

SHOPPER,BUYER & CONSUMER BEHAVIOUR CASE BOOK(BIZTA
by DANA NICHOLAS LASCU,JAY D. LINDQUIST, JOSEPH SIRGY

15%

SHOPPER,BUYER & CONSUMER BEHAV.THEORY&MARK.(BIZTA
by JAY D.LINDQUIST & M.JOSEPH SIRGY (BIZTANTRA)

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Services Marketing, 2E Operation, Mgt. (Biztantra)

by Kenneth E.Clow & David L.Kurtz