0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
   Integrated Advertising, Promotion and Marketing Communications, 6/e
 

Integrated Advertising, Promotion And Marketing Communications, 6/E

by Kenneth E. Clow

  Price : Rs 965.00
  Your Price : Rs 791.30
Discount
18
In Stock
  Examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
Salient Features


Integrated Campaigns in Action
Increased Emphasis on Social Media
Interviews with Advertising Professionals
Lead-in vignettes
International marketing discussions
Critical-thinking exercises and discussion questions
Integrated learning exercises
Creative Corner exercises
Cases

ISBN - 9789332518377
 


Pages : 460
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
18%
Integrated Advertising, Promotion and Marketing Communications, 6/e
by Kenneth E. Clow
15%
Services Marketing, 2nd Edition: Operation, Management, and Strategy
by Kenneth E. Clow, David L. Kurtz
15%
Services Marketing, 2nd Ed Operation, Management
by Kenneth E. Clow, David L. Kurtz
15%
Services Marketing: Operation, Management & Strategy
by Kenneth E. Clow, David L. Kurtz
18%
Integrated Advertising, Promotion and Marketing Communications, 4/e
by Kenneth E. Clow ,Donald E. Baack
Books of Similar Interest
15%
What is This Thing Called Philosophy of Religion?
by Elizabeth Burns
15%
Activism and Agency in India: Nurturing Resistance in the Tea Plantations
by Supurna Banerjee
10%
Introduction to Politics
by ROBERT GARNER, PETER FERDINAND, AND STEPHANIE LAWSON
13%
Indian Partnership Act
by Universal Law Series
7%
Guess How Much I Love You
by Sam Mcbratney
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection