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	Marketing Research by Mrs.Suja R.Nair
	Price : Rs 275.00
	Your Price : Rs 239.25

This book on Marketing Research will take the reader through the major topics relevant to the subject starting from the Basic Concepts and Research Design, through the research process to the applications. A micro-macro approach has been used in the coverage of the various topics in this book. The flow of the book is maintained by using simple language which can be easily understood throughout. Wherever possible the subject matter is supported by real Indian examples.

The book`s Specific Features include: A decision research approach.
Practical illustrations especially on discussions involving data measurement and analysis.
An exclusive chapter on the use of `Internet as a Multimedia Tool for Managerial Decision Making`
A long with the current applications in Marketing Research, specific Coverage of a new and emerging technique called the "Permission Marketing".
Three real cases from the industry with questions provided at the end requiring discussions for arriving at solutions.
ISBN - 9789350244319

Pages : 276

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