Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

	Marketing Research by Mrs.Suja R.Nair
	Price : Rs 275.00
	Your Price : Rs 239.25

This book on Marketing Research will take the reader through the major topics relevant to the subject starting from the Basic Concepts and Research Design, through the research process to the applications. A micro-macro approach has been used in the coverage of the various topics in this book. The flow of the book is maintained by using simple language which can be easily understood throughout. Wherever possible the subject matter is supported by real Indian examples.

The book`s Specific Features include: A decision research approach.
Practical illustrations especially on discussions involving data measurement and analysis.
An exclusive chapter on the use of `Internet as a Multimedia Tool for Managerial Decision Making`
A long with the current applications in Marketing Research, specific Coverage of a new and emerging technique called the "Permission Marketing".
Three real cases from the industry with questions provided at the end requiring discussions for arriving at solutions.
ISBN - 9789350244319

Pages : 276

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

13%

Marketing Research
by Mrs.Suja R.Nair

13%

Consumer Behaviour and Marketing Research
by Mrs.Suja R.Nair

13%

Retailing Management
by Mrs. Suja R. Nair

13%

Consumer Behaviour
by Mrs.Suja R.Nair

13%

International Strategic Management
by Mrs.Suja R.Nair

Books of Similar Interest

10%

Business Result: Pre-Intermediate: Teacher`s Book Pack: Business Result DVD Edition Teacher`s Book with Class DVD and Teacher Training DVD
by GRANT, MCLARTY

15%

Wool: Dyeing Finishing and Blends 1st Edition
by Gb Prasad

10%

Bhutan By Lekha Singh
by Lekha Singh

20%

CLINICAL METHODS IN MEDICINE CLINICAL SKILLS AND PRACTICES
by CHUGH SN

10%

Graph Theory with Applications
by C. Vasudev

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy