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International Strategic Management
by Mrs.Suja R.Nair
Price :
Rs
385.00
Your Price :
Rs
334.95
13
This Revised Book is the outcome of the development and major changes in the international environment. The basic objective of the book is to provide learners a comprehensive understanding of new concepts. Approaches, skill and techniques which can aid organization in gaining competitive advantage on enduring basic.
The present revised text, the author believes, will prove to be an invaluable guide to manages on how to craft a strategy and implement it in order to achieve sustainable competitive edge over the rivals.
To educators of future managers, this will be extremely useful in getting exposure to new concepts, approaches, paradigms and tools involved in managing international business in brutally skills of integrating many ideas on global strategy and discussing real life case studies with the budding managers. ISBN - 9789350247150
Pages : 319
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