Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

Consumer Behaviour and Marketing Research

	Consumer Behaviour And Marketing Research by Mrs.Suja R.Nair
	Price : Rs 495.00
	Your Price : Rs 430.65

This book combines two vital aspects of marketing namely-Consumer Behaviour and Marketing Research. This combination will enable the reader to have a focus and grasp of the constant movements and shifts occurring in the marketing scenario having its repercussions on Marketing Research as well as on the Consumers (buying) Behaviour and the second part deals with Marketing Research. The flow of the text is maintained in a simple and lucid manner, wherever possible trying to support the written matter with good and real examples.

Key Features

PART I-(CONSUMER BEHAVIOUR)
Elaborate and exclusive chapters on the Individual determinants, various Models of Consumer and Organisational buying behavior.
Separate chapter covering current topic like `Consumer Satisfaction`, `Consumer & Relationship Marketing`.`Consumeris` and `Marketing of Services`.
Most of the important facets of Consumer Behaviour are dealt with the help of many real Indian examples.
A Separate section on case studies, to enable link theory with practical situations and answers to the questions posed at the end of each case is to be arrived at after discussions.

PART II-(Marketing Research)
Usage of a decision research oriented approach covering all the relevant aspects of marketing research.
Practical illustrations especially in the chapter dealing with data measurement and analysis.
A separate chapter on using the internet as a multimedia tool for managerial decision making.
Separate chapter to understand the Traditional and Current Applications of Marketing Research.
A special mention and discussions on a new concept-Permission Marketing.
Real cases from the industry, with questions posed towards the end of each case, which have to be discussed and solutions arrived at. ISBN - 9789350970959

Pages : 824