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STRATEGIC ADVERTISING MANAGEMENT

	Strategic Advertising Management by Larry Percy, Richard Elliott,
	Price : Rs 395.00
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Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication.

The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book treats the subject as an integrated whole, looking at how the various aspects of advertising fit together.
ISBN - 9780199580880

Pages : 448

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