Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Strategic Advertising Management 2nd ed.

	Strategic Advertising Management 2Nd Ed. by Larry Percy
	Price : Rs 495.00
	Your Price : Rs 445.50

The second edition of percy and Elliott`s Strategic Advertising Management Continues to deal with advertising from a strategic, rather than simply a descriptive standpoint, and covers all the main topics on an advertising management module. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed. Contents:- Part One: Overview of advertising and Promotion. 1.What are advertising and Promotion? 2.Perspectives on Advertising. Part Two: Planning Cosiderations. 3.What it Takes for Successful Advertising and Promotion. 4.The Strategic Planning Process. Part Three: Developing the Strategic Plan. 5.Selecting the Target Audience. 6.Understanding Target Audience Decision making. 7.Determining the Best Positioning. 8.Developing a Communication Strategy. 9.Setting a Media Strategy. Part Four: Making it work. 10.Processing the Message. 11.Creative Tactics. 12.Creative Execution. Part Five: Integrating Advertising and Promotion. 13.Promotion tactics. 14.Putting it All Together. ISBN 9780199274895

Pages : 320

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

STRATEGIC ADVERTISING MANAGEMENT
by Larry Percy, Richard Elliott,

10%

Strategic Advertising Management 2nd ed.
by Larry Percy

10%

Strategic Brand Management
by Richard Elliot , Larry Percy

Books of Similar Interest

10%

Out of the Box Marketing :How to Build a Super-Profitable Business
by David Abingdon

Mercantile & Industrial Law, 1st Edition
by R. C. Chawla

10%

Leadership Games: Experiential Learning for Organizational Development
by Stephen S. Kaagan

Organisation Behaviour BBM & BBM (CA) Bharathiyar 2nd Edition
by Shashi K. Gupta , Rosy Walia Jhoshi

20%

Mastering the Verbal Ability for CAT COMMON ADMISSION TEST
by Ajay Singh

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Strategic Advertising Management 2Nd Ed.

by Larry Percy