0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Strategic Brand Management
 

Strategic Brand Management

by Richard Elliot , Larry Percy

  Price : Rs 315.00
  Your Price : Rs 283.50
Discount
10
Out of Stock
  Building on a solid theoretical underpinning, this textbook provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, to enable students to understand the practical application.

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework. The framework for the book separates a brand`s concept into functional and emotional parts, looking at purchases that fulfil a functional need and how these develop into emotional decision-making processes.
ISBN 9780195692280
 


Pages : 265
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
10%
Strategic Brand Management
by Richard Elliot , Larry Percy
15%
SOIL AND WATER CONSERVATION ENGINEERING, 4TH ED
by GLENN O. SCHWAB, DELMER D. FANGMEIER, WILLIAM J. ELLIOT, RICHARD K. FREVERT
18%
Introductory Chemical Engineering Thermodynamics 2nd Edition
by J. Richard Elliot, Carl T. Lira
Books of Similar Interest
12%
7 secrets of vishnu 7 secrets of shiva 7 secrets from hindu calender
by Devdutt Pattnaik
15%
Building Java Enterprise Applications: Vol. 1 - Architecture
by Brett D. McLaughlin
10%
Theaetetus: Oxford World`s Classics
by MCDOWELL & BROWN
18%
Mobile Cellular Communication
by Gottapu Sasibhushana Rao
12%
Management of Multinational Corporations
by Dr. Jaquir Iqbal
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection