| |
The most widely adopted introductory marketing textbook in the world, Pride/Ferrell`s Marketing continues to be steadfastly preferred by instructors for its up-to-date and progressive content. Over two-thirds of the citations in the new Edition come from sources published in 2000 and 2001.The authors have revised the concepts, features, and examples to maintain timely coverage of current marketing trends and strategies. Topical issues such as customer relationship management and supply chain management also covered.
Salient Features:
* An in-depth case at the end of each Chapter helps students understand the application of Chapter concepts.
* A strategic case at the end of each Part too Each Chapter contains a Summary, Important Terms, Discussion and Review Questions, Application Questions, and Internet Exercises & Resources.
* Net Sights boxes, one per Chapter, highlight web sites that the students can visit.
* An eye-catching new design significantly enhances the text`s visual appeal and the communication of key ideas. Photos - as well as advertisements - illustrate the real-world application of Chapter concepts.
* Internet Exercise & Resources have been revised or replaced with new activities that prompt students to explore how real companies apply the theories covered in each Chapter.
* Appendices discuss marketing career opportunities, explore financial analysis in marketing, and present a sample marketing plan.
|
| |
|