Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Business-To-Business Marketing, 2E by Ross Brennan , Louise Canning , Raymond Mcdowell
	Price : Rs 525.00
	Your Price : Rs 472.50

The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined.

- Featuring updated case studies and a range of new examples.
-Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability.
- Extended coverage of Key Account Management
- Online lecturer support including PowerPoint slides and key web links

Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies.

ISBN - 9788132107460

Pages : 408

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

Business-to-Business Marketing
by Ross Brennan, Louise E Canning, Raymond Mcdowell

10%

BUSINESS-TO-BUSINESS MARKETING, 2E
by ROSS BRENNAN , LOUISE CANNING , RAYMOND MCDOWELL

Books of Similar Interest

13%

Quantitative Techniques for Management
by Ramanath & Shringi

10%

Making Sense of Change Management: A Complete Guide to the Models, Tools and Techniques of Organizational Change
by Esther CAMERON, Mike GREEN

Business Environment ( BBA MD), 2nd Edition
by Joshi Rosy Walia, Kapur Sangam Datta

25%

Entrepreneurship development programmes and practics
by Jasmer Singh Sain

15%

The Crowd: A Study of The Popular Mind
by Le BOn

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Business-To-Business Marketing, 2E

by Ross Brennan , Louise Canning , Raymond Mcdowell