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Marketing: Planning, Implementation, and Control
Perfect for students of all backgrounds and interest levels, Pride and Ferrell�s Marketing: Planning, Implementation, and Control combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text provides students with the knowledge and decision making skills they�ll need to succeed in today�s competitive business environment. Marketing: Planning, Implementation, and Control includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. ISBN 9788131512319
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Pages : 644
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