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here is an increasing need felt in the Management Consulting industry in India for sharing of experience in various functional areas and emerging sectors. Business schools have case studies which partly fulfill this need, but it is the small and individual consultants who need more access to experience sharing. This edited volume is designed to fulfill the need for knowledge on management consulting experience in India, as well as to serve as a core reading in the curriculum in business schools.
The book covers diverse areas in relation to Management Consulting, such as:
Strategic Marketing,
Executive Search,
International Marketing,
Brand Management,
Mergers and Acquisitions,
E-Governance,
Corporate Governance,
Institution Building, and many more.
This volume would also be useful as the training material for individual and small consultants who come from varied backgrounds. The large and international companies would also find these experiences helpful in bidding process and actual implementation of the assignments in local conditions.
Table of Contents
1. Foreword
2. Introduction
3. Management Consultancy in India SHARU S RANGANEKAR
4. The Indian Management Consulting Scenario SUNIL ABROL
5. Human Resource Development: Trends in HR Consulting Domain and Capability Building ANEETA MADHOK and HIMANI PANDEY
6. Consulting in Executive Search and Building a Management Team ASHOK GHIA
7. Consulting Experiences in Strategic Marketing JAYESH GANATRA
8. Strategic Marketing: Outperforming Competition KULDIP KAWATRA ISBN
9788132107576
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