| |
THE NEW EDITION of this book provides in-depth and enriched insights into all the functional areas of Retail Management. It comprehensively blends the global and Indian retailing scenarios and the trends and growth prospects for the retail industry in India. It explores the subject extensively – from basic retail topics like location planning and store planning to the current-age global themes like multichannel retailing and international retailing – along with appropriate illustrations and cases. While elucidating retail store operating principles vividly, it also underscores the significance of the impact of technology & automation in today’s retailing. The book will serve as a suitable text for students specializing in retailing and as valuable reference for working professionals in this sector.
Key Features
— Provides distinct perspectives on both retailing in India and in international markets
— Treats in detail the buying & merchandising section with separate chapters on merchandise planning, buying, category management, private labels and pricing
— Comprises 29 chapters under 5 major sections and includes topics on international retailing, multichannel retailing, rural retailing, consumer behaviour, legal issues, etc.
— Discusses Indian case studies and examples among the global ones, for an easier understanding of the subject
— Presents updates on recent retail concepts and initiatives practiced in retail organizations
ISBN - 8179921514
|
| |
Pages : 504
|