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Custom Surveys Within Your Budget provides a framework for making proper online research decisions. It is a great reference when making decisions on how to design sample, send invitations, build questionnaires or conduct analyses. I highly recommend it for any researcher conducting online research.
Gamaliel Aguilar-Gamez, Research Business Manager, Microsoft
The techniques described in Cooper and Philips`s new book, Custom Surveys Within Your Budget, have helped our clients implement research projects and use the resulting information to successfully drive their business.
Sam Thayer, Head of Offer, Strategy, and Marketing, TNS
The advent of Internet-based research has created an opportunity for many businesses to gather consumer intelligence that previously had been either impractical or too costly to collect. Custom Surveys is the perfect how-to-guide for the seasoned practitioner as well as the enterprising general business professional in need of a bootstrap for this exciting new resource.
Earl Wilcox, Researcher / Ethnographer, Plannerzone, Inc.
Custom Surveys offers a wealth of knowledge on conducting online surveys and should be used as a reference book for marketers. The appendix alone is reason enough to buy this book.
Marilyn Oliva, President, MPower Philosophy, LLC
This book provides a comprehensive overview of research that is clear and easy to use. The chapter design allows you to quickly find what you are looking for, saving you valuable time. The focus on how research benefits business decisions ensures that after reading this, your next research project will be well designed, efficient, and effective. I recommend this to anyone looking to make better business decisions through research.
Devin Reese, Senior Research Manager.isbn-9780230332225
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Pages : 212
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