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	Contours Of Retailing Management by S A Chunawalla
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Book Summary of Contours Of Retailing Management
Indian retailing reminded one of the sweat shops run by half-educated or non-educated gentlemen and ladies on meagre finance mostly reaised by pawning one`s family silver or borrowing at exorbitant rates and supplemented by own savings. Goods piled and stacked up haphazardly littered these pigeonholes. The customers were separated from the goods by a counter and a battalion of salespeople. The whole scene has changed dramatically in the last 10-15 years. We have world-class malls housing swanky stores. The stores are run by highly educated entrepreneurs and well organised corporates.

About Author
S.A. Chunawalla has qualified in commerce, pharmacy and business management. He taught management students in Gujarat. He himself learnt organised retailing way back in 1976 at Vaikunth Mehta National Institute of Co-operative Management, Pune where he underwent the 26th General Manager`s Course under the auspices of the NCCF, New Delhi. At present, he practises communication consultancy in Mumbai. His other books such as Foundations of Advertising, Product Management and Compendium of Brand Management are very popular with the students.
isbn
9788183186650