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	Product Management by S. A Chunawalla
	Price : Rs 650.00
	Your Price : Rs 650.00

Book Summary of Product Management
Table Of Content

1. Product: Basic Concepts
2. Marketing Environment for Product and Brand Management
3. Product Planning
4. Product Market Strategies for Leaders, Challengers, Followers
5. Product Life Cycle and Market Evolution
6. New Products: Planning and Development
7. The Creative Spark
8. Designing the Offer
9. Pricing the Offer
10. Concept and Product Testing
11. Test Marketing, 12. Budgeting for Products
13. Branding Decisions
14. The Anatomy of a Brand
15. Brand Culture and Brand Rituals
16. Leveraging Brands
17. Brand Equity
18. Brand Building
19. Product and Brand Failures
20. Marketing Organisation 21. Packaging
22. Consumer Protections
23. Case Studies
Bibliography isbn
9788183183550