0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Compendium Of Brand Management
 

Compendium Of Brand Management

by S. A Chunawalla

  Price : Rs 650.00
  Your Price : Rs 650.00
Discount
0
In Stock
  Book Summary of Compendium Of Brand Management
Table Of Contents

1. What is a Brand?
2. Brand Names
3. Brand Planning
4. Brands and Consumer Psychology
5. Brand`s Life Script
6. Brand Values
7. Managing Brand System and Brand Roles
8. Commodisation of Brands and Keeping Brands Alive
9. Anti-Brand Thinking
10. Brand Extensions
11. Brand Loyalty
12. Protecting a Brand
13. Brand Image
14. Brand Identity
15. Brand Personality
16. Brand Positioning
17. Brand Culture and Brand Rituals
18. Brand Equity
19. Brand Building isbn9788178669984
 


Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
15%
Sales Management With Prsonal Selling and Salesmanship 8th Edn
by Chunawalla, S A
Product Management
by S. A Chunawalla
Foundations Of Advertising Revised (Theory And Practice)
by S. A Chunawalla
Sales Management
by S A Chunawalla
Contours Of Retailing Management
by S A Chunawalla
Books of Similar Interest
10%
Nonlinear Control Systems with Discontinuity: Theory & Practice
by Teilong Shen
13%
Principles of Population Studies 21st Edition
by Asha A.Bhende ,Tara Kanitkar
22%
The Flying Chinese Wonders
by Jeff Brown
The Dynamics Of Entrepreneurship Development Management
by Vasant Desai
10%
Start Up Mathematics - Book 3 - CCE Edition
by Monicca Abhijeet
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection