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Business Economics
by K. Jothi Sivagnanam , R. Srinivasan
Price :
Rs
130.00
Your Price :
Rs
117.00
10
Book Summary of Business Economics
This book has been written to cater to the needs of the undergraduate students. It presents, in a simple and student friendly manner, the introductory concepts and tools of standard microeconomics and its application in the process of business and management decision-making.
Key Feature
Tailor-made for University of Madras and other universities of South 1 region
Rich pedagogy making it more student friendly
Current and up to date
Simple language and lucid style
Table of Contents
1. Economics: An Introduction
2. Business Economics: Definition, Nature, Scope and Concepts
3. Demand: Meaning and Determinants
4. Elasticity of Demand
5. Demand Forecasting
6. Supply: Law, Determinants and Equilibrium
7. Theory of Consumer Behavior: Demand, Diminishing Marginal Utility and Equi-Marginal Utility
8. Theory of Consumer Behaviour: Indifference Curve Approach
9. Laws of Production
10. Cost and Break-Even Analysis
11. Market Structure ISBN
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