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	Business Economics by K. Jothi Sivagnanam , R. Srinivasan
	Price : Rs 130.00
	Your Price : Rs 117.00

Book Summary of Business Economics
This book has been written to cater to the needs of the undergraduate students. It presents, in a simple and student friendly manner, the introductory concepts and tools of standard microeconomics and its application in the process of business and management decision-making.

Key Feature

Tailor-made for University of Madras and other universities of South 1 region
Rich pedagogy making it more student friendly
Current and up to date
Simple language and lucid style

Table of Contents
1. Economics: An Introduction
2. Business Economics: Definition, Nature, Scope and Concepts
3. Demand: Meaning and Determinants
4. Elasticity of Demand
5. Demand Forecasting
6. Supply: Law, Determinants and Equilibrium
7. Theory of Consumer Behavior: Demand, Diminishing Marginal Utility and Equi-Marginal Utility
8. Theory of Consumer Behaviour: Indifference Curve Approach
9. Laws of Production
10. Cost and Break-Even Analysis
11. Market Structure ISBN