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Category Killers: The Retail Revolution And Its Impact On Consumer Culture
by Robert Spector
Price :
Rs
1300.00
Your Price :
Rs
1170.00
10
Book Summary of Category Killers: The Retail Revolution and Its Impact on Consumer Culture
Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, and what other companies can glean from their strategies. ISBN
9781578519606
Pages : 224
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