| |
Description: A good business plan should impress potential financial backers by clarifying aims, providing a blueprint for the future of your company and a benchmark against which to measure growth. How to Prepare a Business Plan explains the whole process in accessible language and includes guidance on:
· producing cash-flow forecasts
· expanding a business
· planning the borrowing
· monitoring business progress
The author introduces several small businesses as case studies, analyses their business plans, monitors their progress and discusses their problems. Whether looking to start up or expand, this practical advice will help you to prepare a plan that is tailored to the requirements of your business and help you get the financial backing you need.
Contents:
Introduction ¢ Part 1: Writing a business plan ¢ Clarity ¢ Brevity ¢ Logic ¢ Truth ¢ Figures ¢ Designing the business plan ¢ Deciding how much to write ¢ Getting down to it ¢ How to set about it ¢ Tackling each section ¢ Part 2: Simple cash flow forecasts ¢ Is a cash flow forecast of any real use? ¢ Principles to observe when filling in a simple cash flow form ¢ The break-even analysis ¢ Part 3: The very small business ¢ Example 3.1: Alexander Battersby ¢ Example 3.2: Nicola Grant ¢ Part 4: Retail and catering ¢ Example 4.1: Flurry Knox ¢ Example 4.2: Robert Herrick and Deirdre Williams ¢ Catering ¢ Example 4.3: Osbert Wilkinson ¢ Part 5: Manufacturing ¢ Example 5.1: Marcus Garside ¢ Example 5.2: Rosemary Rambler and Muriel Tonks ¢ Example 5.3: James Turbotte, Brian Fletcher and Julian Watchman ¢ Part 6: Expanding a business ¢ Example 6.1: John S Brook ¢ Example 6.2: Kenneth Jackson Allen and Anthony Kevin Spooner ¢ Example 6.3: George Weston ¢ Part 7: The market ¢ Example 7.1: Norbury Williams ¢ Part 8: Planning the borrowing ¢ Part 9: How not to write a business plan “ or run a business ¢ Part 10: Maintaining the plan ¢ Part 11: Small business and the trade cycle ¢ Part 12: Monitoring progress ¢ Example 3.1: Alexander Battersby ¢ Example 5.2: Rosemary Rambler and Muriel Tonks ¢ Example 3.2: Nicola Grant ¢ Example 4.2: Robert Herrick and Deirdre Williams ¢ Example 4.3: Osbert Wilkinson ¢ Example 5.1: Marcus Garside ¢ Example 5.3: James Turbotte, Brian Fletcher and Julian Watchman ¢ Postscript ¢ Where to go for further advice ¢ Appendix 1: Help for small businesses ¢ Appendix 2: Useful names, addresses and websites
About the Author: Edward Blackwell is a consultant on small business affairs and, as a former accountant, ran his own business for many years. He is the author of several Kogan Page books. but is best-known for this one which, since the first edition, has been translated into several different languages.
Target Audience: Small business owners, students of management.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9780749462529
|
| |
Pages : 200
|