0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Groundswell: Winning in the World Transformed by Technology
 

Groundswell: Winning In The World Transformed By Technology

by Charlene Li , Josh Bernoff

  Price : Rs 595.00
  Your Price : Rs 535.50
Discount
10
In Stock
  Book Summary of Groundswell: Winning in the World Transformed by Technology
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It`s an unstoppable groundswell that affects every industry -- yet it`s still utterly foreign to most companies running things now.

When consumers you`ve never met are rating your company`s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you`ll learn to:

Evaluate new social technologies as they emerge
Determine how different groups of consumers are participating in social technology arenas
Apply a four-step process for formulating your future strategy
Build social technologies into your business ISBN 9781422161982
 


Pages : 352
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
10%
Groundswell: Winning in the World Transformed by Technology
by Charlene Li , Josh Bernoff
15%
Open Leadership: How Social Technology can Transform the Way You Lead
by Charlene Li
10%
Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li , Josh Bernoff
10%
Marketing in the Groundswell
by Charlene Li , Josh Bernoff
Books of Similar Interest
20%
Review of Surgery
by Amit Goel
20%
Pearls in Clinical Pediatrics
by Pushpendra Magon
Sahyadri Adventure: Koleshwar`s Secret
by Deepak Dalal
22%
Dictionary Of Word Origins
by Joseph T Shipley
Modern English Dictionary
by Oxford & Ibh
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection