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A TEXTBOOK OF RETAILING MANAGEMENT

	A Textbook Of Retailing Management by Angadi,Ansuya
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Description: As per B.Com. III Semester of karnataka State women`s University, Bijapur and the other Indian Universities. Prescribed Syllabus and the pattern of Question Papers for the semester examination is included. The book has been written in a simple and precise manner without sacrificing the adequancy of the subject matter. Each topic/ chapter has been explained in a very lucid manner for the students. At the end of the chapter, there are questions on the topics covered to help students.
Contents: 1. INTRODUCTION TO THE WORLD OF RETAILING 2. RETAILING STRATEGY 3.HUMAN RESOURCES AND ADMINISTRATIVE STRATEGY 4. MERCHANDISE MANAGEMENT 5. PRICING AND COMMUNICATION STRATEGIES IN RETAILING 6. STORES MANAGEMENT 7. LOCATION STRATEGIES 8. RETAILING IN INDIA ISBN 8121930987

Pages : 168

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