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E-BUSINESS & COMMERCE (STRATEGIC THINKING & PRACTICE

	E-Business & Commerce (Strategic Thinking & Practice by Brahm Canzer
	Price : Rs 279.00
	Your Price : Rs 237.15

he Chapters are written in a clear style, making use of a variety of pedagogical techniques that facilitate both academic knowledge and a student???s ability to apply what he or she has learnt. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google and Amazon. The textbook emphasizes an analytical and critical approach to understanding strategic decision-making so that learners emerge from their course better prepared to create real plans for their own organizations. The book is ideal for e-business as well as principles of marketing and management courses. The Instructor???s Resource Manual provides Learning Objectives, Brief Chapter Outline, Comprehensive Lecture Outline, Answers to Text Review Questions and Case Study Questions, etc.