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Table of contents : Module I: A Framework for Understanding e-Business. · Exploring the World of e-Business · Environmental Forces Affecting Planning and Practice · The Internet more..and Related Technologies · Ethical, Legal, and Social Concerns Module II: Strategic Business Planning for the Internet · Developing e-Business Models · Strategic Planning: A Multi-Level organizational Approach · Researching and Analyzing Opportunities for Growth · Understanding Online Communication and Behavior Module III: Implementing the e-Business Plan · Creating the Marketing Mix · Organizational and Managerial Issues · Financial Planning and Working with the Investors · Implementation and Control of the e-Business Plan About Author : The Chapters are written in a clear style, making use of a variety of pedagogical techniques that facilitate both academic knowledge and a student’s ability to apply what he or she has learnt. Case studies and examples illustrate how theory is successfully translated into real-life business scenarios, spotlighting companies including eBay, Google and Amazon. The textbook emphasizes an analytical and critical approach to understanding strategic decision-making so that learners emerge from their course better prepared to create real plans for their own organizations. The book is ideal for e-business as well as principles of marketing and management courses. The Instructor’s Resource Manual provides Learning Objectives, Brief Chapter Outline, Comprehensive Lecture Outline, Answers to Text Review Questions and Case Study Questions, etc.
ISBN : 9788177225778
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