Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

The Man Who Sold America: The Amazing (But True!) Story Of Albert D. Lasker And The Creation Of The Advertising Century

	The Man Who Sold America: The Amazing (But True!) Story Of Albert D. Lasker And The Creation Of The Advertising Century by Jeffrey L. Cruikshank , Arthur W. Schultz
	Price : Rs 1499.00
	Your Price : Rs 1349.10

We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker`s papers, have written a fascinating and revealing biography of one of the 20th century`s most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
ISBN-9781591393085

Pages : 480

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

The Weather Channel :The Improbable Rise Of A Media Phenomenon
by Frank Batten , Jeffrey L. Cruikshank , Jeffrey L. Cruikshank

10%

The Man Who Sold America: The Amazing (But True!) Story Of Albert D. Lasker And The Creation Of The Advertising Century
by Jeffrey L. Cruikshank , Arthur W. Schultz

10%

Shaping the Waves: A History of Entrepreneurship at Harvard Business School
by Jeffrey L. Cruikshank

10%

Do Lunch Or Be Lunch: The Power Of Predictability In Creating Your Future
by Howard H. Stevenson , Jeffrey L. Cruikshank

10%

The Man Who Sold America: The Amazing (But True!) Story of Albert D. Lasker and the Creation of the Advertising Century
by Jeffrey L. Cruikshank , Arthur W. Schultz

Books of Similar Interest

Introduction To Radar Analysis
by Mahafza Bassem R.

Inscription Of Haryan, Himachal Pradesh, Panjab
by J.N.Aggerwal

10%

A Business Miscellany: The Economist
by Thomas Edison

15%

Explorations in Urban Theory
by Michael Peter Smith

10%

Decision Making and Problem Solving (Hindi)
by Manish Ranjan