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Book Summary of The Weather Channel :The Improbable Rise Of A Media Phenomenon
Twenty years ago, who`d have believed that millions of viewers would follow the twists and turns of storms developing across the globe with the rapt attention once reserved for thriller movies? That a single television channel could simultaneously inform and entertain us, enrich our lives and, at times, help save them?
This is the remarkable story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail. Told by one of the key figures in the network`s success, former Chairman and CEO Frank Batten, this is at once a deeply personal account of high-stakes entrepreneurship and a fascinating case study of a media business both experiencing and driving major change.
There are colorful personalities-from the on-camera meteorologists to the whiz kids recruited to help build the company`s core technology. There are adventures and dramas-from the glitch-filled national launch that was saved by luck and a mysterious stranger to The Weather Channel`s near-death experience as its owner, Landmark Communications, was poised to lose its entire 31 million investment in the network. There are unexpected plot twists, risky ventures, failures, and victories.
Batten`s engrossing narrative reveals for the first time how The Weather Channel works its magic-and the technological, meteorological, and business innovations that have made it all possible. He takes us behind the scenes as his unique network evolved from struggling start-up to media powerhouse, from editorial cartoon fodder to vital public service. ISBN
9781578515592
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Pages : 276
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