Best Book Mart

SUBJECTS

ADV. SEARCH

Getting China and India Right: Strategies for Leveraging the World`s Fastest Growing Economies for Global Advantage

	Getting China And India Right: Strategies For Leveraging The World`S Fastest Growing Economies For Global Advantage by Anil K. Gupta, Haiyan Wang
	Price : Rs 1500.00
	Your Price : Rs 1275.00

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:
* Both provide mega-markets for almost every product and service
* Both have platforms that will dramatically reduce the company`s global cost structure
* Both have platforms that will significantly boost the company`s global technology and innovation base
* Both are springboards for the mergence of new fearsome global competitors.

This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.
ISBN - 9780470284247

Pages : 272

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

THE QUEST FOR GLOBAL DOMINANCE, 2ND ED
by ANIL K. GUPTA, VIJAY GOVINDARAJAN, HAIYAN WANG

Smart Globalization: Designing Global Strategies, Creating Global Networks
by Anil K. Gupta

15%

Getting China and India Right: Strategies for Leveraging the World`s Fastest Growing Economies for Global Advantage
by Anil K. Gupta, Haiyan Wang

Management Control Techniques B.Com
by Gupta Shashi K., Sharma Anil

Business Statistics BBA 4th Sem. Jammu Uni.
by Aggarwal S.L., Gupta Anil, Gupta Shashi K., Rangi P

Books of Similar Interest

22%

The Seasons of Trouble : Life Amid the Ruins of Sri Lanka`s Civil War
by Rohini Mohan

20%

Fuel on the Fire
by Greg Muttitt

20%

India And China
by S Singh

10%

Trade, Growth and Poverty Reduction
by T N Srinivasan

12%

A White Trail - A Journey into the Heart of Pakistan`s Religious Minorities
by Haroon Khalid

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Getting China And India Right: Strategies For Leveraging The World`S Fastest Growing Economies For Global Advantage

by Anil K. Gupta, Haiyan Wang