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International Business brings out the key concepts of international business in a simple and lucid manner, with numerous practical managerial examples, vignettes, diagrams, flowcharts, and illustrations to facilitate and reinforce learning.
Beginning with an overview of globalization and international business, the book discusses in detail the various theories of international trade, international trade patterns, the institutional framework, the World Trade Organization, and international economic integrations. It goes on to discuss international cultural, political, and legal environments and the policy framework for international trade. It further elucidates country evaluation and selection, the modes of international business expansion, foreign direct investment, and multinational enterprises. Finally, it explicates the key functional areas of international business and concludes with separate chapters on contemporary issues.
This book, with its wealth of useful information, managerial focus, and integrated multi-disciplinary approach, would be useful to management students and global managers alike. It will also be valuable for a wide range of courses on international business such as global business environment, international management, global business strategy, export-import management, international trade operations and logistics, export marketing and international economics.
ISBN - 9780195689099
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Pages : 932
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