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Effective Advertising : Understanding when ,How and Why Advertising Works

	Effective Advertising : Understanding When ,How And Why Advertising Works by Gerard J Tellis
	Price : Rs 525.00
	Your Price : Rs 472.50

The book gives an insight into the working of advertising ...The author has reviewed decades of research in the field of advertising ,making ,consumer behaviour and psychology .The book incorproates the different facets of advertising and also is effects on sale .It will be of considerable help to student proffestional and researchers in the fields of advertising marketing and buisness communication . ISBN: 9788178293707.

Pages : 214

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Effective Advertising : Understanding When ,How And Why Advertising Works

by Gerard J Tellis