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Effective Advertising: understanding When, How, and Why Advertising Works

	Effective Advertising: Understanding When, How, And Why Advertising Works by Gerard J. Tellis
	Price : Rs 350.00
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This book presents an analysis of what, why and how an advertisement clicks. Tellis explains the subject illustratively in simple lexicon. THe author has based his findings on deep research, presented through charts and graphics whenever necessary. The book is useful and the author`s efforts in introducing effective advertising as a distinct subject of media academics are laudable. ISBN 8178293706

Pages : 214

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