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Aaker On Branding: 20 Principles That Drive Success
by David Aaker
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495.00
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445.50
10
Aaker on Branding presents in a compact form, the twenty essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
ISBN - 9789351503903
Pages : 252
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