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Harvard Business Review On Brand Management
by Erich Joachimsthaler , Harvard Business Review , David A. Aaker
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595.00
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535.50
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Book Summary of Harvard Business Review On Brand Management
With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. isbn
9781578511440
Pages : 204
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