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	Business Marketing: Text And Cases by Havaldar
	Price : Rs 625.00
	Your Price : Rs 562.50

The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today`s businesses.

Book Features:

Topical additions such as Supply Chain Strategies, Vendor (Supplier) Analysis, Multi-attribute decision making, Innovation Management, Business Marketing Segmentation and Organisational demand analysis among others
New Chapter-end cases which cover different aspects such as Organizational Buying, Managing Channel Conflict , Developing New Customers, Customer retention and Strategic Planning among others
Comprehensive Online Companion Website (OLC) to include Power Point Presentations (more than 300 slides) and Case Notes (For Integrated Book-end Cases)

Table of Contents:

Part I : Overview And Financial Environment

Financial Management: An Overview
The Financial System

Part II : Financial Analysis And Planning

Financial Statements, Taxes and Cash Flow
Financial Statement Analysis
Funds Flow Analysis
Break-Even Analysis and Leverages
Financial Planning and Forecasting

Part III : Fundamental Valuation Concepts

Time Value of Money
Valuation of Securities
Risk and Return

Part IV: Capital Budgeting

Techniques of Capital Budgeting
Project Cash Flows
Risk Analysis in Capital Budgeting
The Cost Of Capital

Part V : Capital Structure And Dividend Polices

Capital Structure and Cost of Capital
Planning the Capital Structure
Dividend Policy and Share Valuation
Dividend Policy: Practical Aspects

Part VI : Long-Term Financing

Sources of Long-Term Finance
Raising Long-Term Finance
Securities Market

Part VII : Working Capital Management

Working Capital Policy
Cash Management
Credit Management
Inventory Management
Working Capital Financing

Part VIII : Special Topics

Leasing, Hire Purchase and Project Finance
Mergers, Acquisitions and Restructuring
International Financial Management
Risk Management: Introduction to Financial EngineeringISBN - 9781259097966