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  Business Marketing, 3/e
 

Business Marketing, 3/E

by Krishna K Havaldar

  Price : Rs 535.00
  Your Price : Rs 481.50
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  This book (earlier known as Industrial Marketing) focuses on decision making in various
business-to-business scenarios. A valuable resource for undergraduate and
postgraduate students of management and commerce, it also serves as reference
material for practicing managers in this field. This edition has been made up-to-date by
integrating new insights into the subject, which are a result of new research undertaken
since the publication of the previous edition.
ISBN - 9780070083257
 


Pages : 572
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