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   Operations Management in the Supply Chain : Decisions and Cases 6th Edition
 

Operations Management In The Supply Chain : Decisions And Cases 6Th Edition

by Roger Schroeder, M. Johnny Rungtusanatham, Susan Goldstein

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  Operations Management in the Supply Chain: Decisions and Cases is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective that emphasizes strategy and critical thinking, appealing to non-majors and practical for use in an MBA level or undergraduate course in operations management. The size and focus of the book also make the text attractive for the cross-functional curriculum where students are required to purchase more than one text. The sixteen cases offer variety in length and rigor; and several are from Ivey, Stanford, and Darden. This mix makes the book appropriate for both undergraduates and MBA students. The latest thinking in operations management: Drawing from cutting edge research findings, this edition addresses the concept that not all current practices such as Six Sigma and Lean fit all organizations. This contingency approach fits the structure of the organization to its internal and external environments. Behavioral operations management as it affects the bullwhip effect in supply chains and forecasting decisions is also covered.
Updated case studies: Five new cases have been added and eleven existing cases have been revised to include current information. The new cases deal with operations strategy at Galanz, the Paediatric Orthopaedic Clinic at Children™s Hospital of Western Ontario, the Mount Rundle Hotel Banff, Mattel™s toy recall, and supply chain management and Pyrex. Additionally, in this edition, a briefing case tied to the Littlefield Technologies simulation is included, which can be easily assigned to students in preparation for playing the simulation.
Major chapter changes have been made, including:

Chapter 1 introduces a new model of operations and supply chain fit within the organization and the external environment captures and introduces the contingency approach used throughout the book to improve student understanding of when certain tools and concepts are or are not the best approach.
Chapter 2 includes a new section on distinctive competence.
Chapter 4 discusses mass customization at New Balance Shoes to provide custom shoes in five days, illustrating how cross functional integration is a key enabler of mass customization.
Chapter 5 has revised the service guarantee content and added research to show that service guarantees lead to increased customer satisfaction.
Chapter 7 is now organized around the five tenets that are the driving principles of lean thinking, including instances in which these principles are applied in novel ways and in unexpected industries.
Chapter 8 is reordered to progress from understanding of quality “ products, services, supply chain “ to the benefits of quality management before discussing quality pioneers and specific forms of quality management.
Chapter 10 includes a new section on supply chain resilience and risk.
Chapter 15 includes a new section on vendor managed inventory (VMI) and research on how much inventory is carried by various supply chain partners.
Chapter 16 includes new research on the difficulties of implementing an ERP system successfully.


Operations Leader boxes have been added or revised to include global and service examples, including 3M Canada, Apple iPhone, Autozone, BMW, Boeing, Brazilian Football Confederation, Harrah™s Cherokee Casino & Hotel, New Balance, Starbucks, Target Corporation, and the U.S. Environmental Protection Agency.
A unified decision framework organizes the material by grouping decisions into four categories: process, quality, capacity, and inventory. This framework makes it easy for students to understand the decision role of operations in relation to functions such as marketing and finance.
The book provides 16 case studies”including three Ivey cases, two Stanford cases, and a Darden case”intended to strengthen problem formulation skills and illustrate the concepts presented in the text.
This compact text covers all the essentials about operations, leaving out only superfluous topics. Material is condensed to the basics, making this text very affordable for students.
The text provides a balanced coverage of services, with specific service-related examples and cases.
Operation Leader Boxes illustrate the latest practices used by leading firms.
Student Internet Exercises allow for learning about concepts that have been discussed in the text.
Cross functional emphasis is noted by a specific logo.
Excel spreadsheets are keyed to specific problems at the end of chapters. ISBN - 9781259097362
 


Pages : 576
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