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Neuromarketing for Dummies

	Neuromarketing For Dummies by Peter Steidl, Andrew P. Pohlmann, Stephen J. Genco
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Neuromarketing is an up-and-coming field where researchers study consumers` cognitive responses to advertising and media. Through this study researchers are able to learn the answer to the age-old question: what makes consumers buy? However, not every business has the resources or time to undertake this crucial research into the buying ideology of their consumers. Neuromarketing For Dummies covers the latest insights into this fascinating and budding field and will show business owners and marketers how they can use neuromarketing research to their advantage.
ISBN - 9788126544387

Pages : 408

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