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Waking The Giant: Revitalising The Mature Brand (Hardcover)
by Peter Steidl
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549.00
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466.65
15
The second of three books in a series on strategy by global media company Group M, Waking the Giant addresses the need for companies to shift their strategic thinking as a brand matures. Too often companies let a successful brand spiral downwards as they allow their marketing strategy to stagnate whilst consumer needs are shifting.
Dr Steidl offers specific examples of how to develop and implement a successful brand revitalization strategy that all companies can implement. Divided into three sections Waking the Giant covers how to decide if revitalization is the right strategy for your company, how to develop a strategy and then how to choose the best option and implement it.ISBN 9788126529032
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