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Description: Working for nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity with notable political and not for profit campaigns along the way- Steve Cone has the kind of hard earned, high level experience that translates into valuable, tested ideas on what really works and doesn’t --- in marketing. In Steal These Ideas! Cone delivers hundreds of pearls in a sharp, no nonsense and witty style on all facets of marketing, branding and advertising with all the candor and freshness you’d expect from a knowledgeable good friend in the business. This is the secret stuff that no one ever teaches. Steal these ideas and become a marketing star today!
Contents: Three Hidden ingredients in Every winning marketing caampaign • In simple language : what is a brand? what makes it successful? How do you manage it? • How to create a unique selling proposition • Create or hire, or beg, to build a memorable distinctive personality for your business • you have to be able to see it to read it • Brochures kill trees : Make the trees that die for you count • Everlasting Tag Lines • Think Globally, act locally to a point • Integration wins wars and the mind of the consumer • Location, Location, Location: get the most from your media dollars • no one ever bought anything from an english professor • The three most important customer lessons you will ever learn • The art of building effective loyalty programs • Surprise! we’re all getting older • the big breakthrough idea : where does it come from • The web : hype and hope • the power of public relations and sponsorships • politics and promotion • In the Spotlight • Confucius and Stardom • How to make the most of your advertising • The ten secrets you really need to steal • Being all that we can be ISBN - 9788130905334
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Pages : 208
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