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  Powerlines: Words that Sell Brands, Grip Fans, & Sometimes Change History
 

Powerlines: Words That Sell Brands, Grip Fans, & Sometimes Change History

by Steve Cone

  Price : Rs 450.00
  Your Price : Rs 405.00
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  Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time.

Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing’s biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign.

Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building.
ISBN - 9788130911267
 


Pages : 272
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